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Spacious Stores
Each store was designed using pre-designed units, with spacing stated in brand guidelines.
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Brand guidelines
We decided upon rules to ensure enough space for anyone to access the information, while maintaining strong uniformity between stores.
Catering for any space
Smaller spaces, designed with the same prescribed pieces attract attention in the most cluttered stores.
Shop windows
IQOS' brand presence was effectively established in non-dedicated stores, ensuring customers can easily locate their desired products, even from outside the store.
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